WeWork is Uniquely Positioned to roll out Strategy as a Service

I went to WeWork earlier this week and I didn’t feel much difference compared to my Amazon days. Co-working hubs are here to stay especially for small teams.

Early-stage startups can’t afford hiring specialists full-time. At the same time, the personalized advice from them could save months of engineering and product effort. You don’t need 40 hours/week. You can bring them for timesharing as:

Masters

They keep compounding knowledge. Also, finding someone with prior experience in your niche is rare. They come in. Understand the bottlenecks to moving the needle. In 10 minutes, they improve your process 10x!

Experts

They do weekly check-ins to build a shared context with you. They give guidance and feedback on execution by the engineering and product teams.

Both of these can split their time between multiple startups. I’m particularly excited about the masters. There’s a huge win-win on both sides. Value creation brings an opportunity for an entity to sit in the middle and capture a part of it.

I’m betting on WeWork. They have distribution and it aligns with their vision of empowering tomorrow’s world at work.