When you articulate someone’s problem bang on, they credit you with the solution. Your job is to listen and mirror back what you hear.
The best copy “hack” is borrowing language from your market.
You don’t have to invent a new “clever” or “original” line (in fact, you shouldn’t), you can borrow lines directly from them. The best copy is assembled from their thoughts, their feelings, and their descriptions of their problems and desires.
Assemble what they’ve already told you. You don’t need to write it “from scratch.” Borrow their lingo.
Effective copy is generous. It makes people feel seen, heard, and understood. It aims to connect. A powerful way to connect is to listen. Listen to how people are talking, what they’re saying, what lingo they use, and what they use it for.
Listen and mirror.
